If you are a business concerned about brand awareness and your reputation, the power of social media should not be underestimated. There are a plethora of social media communities on the Internet but with so many to choose from, how do you know which one is right for you?

Supporting your online advertising efforts behind the scenes, ad retargeting helps keep your business in front and center of your interested online consumers...

Many people spend a lot of time polishing their content for their e-newsletter, but most don’t think twice about the subject line of the email itself. If you aren’t thinking about your open rate, then the time you put into great email content is wasted because nobody will read your email.

Every website should have a footer. Usually it’s the place where visitors look for quick information. When they get to the bottom of the page, what do you want them to find?

You have a great company with great services. Your brand is strong and your business is growing. There is just one problem: you’re missing the domain name of your dreams.

Writing for the Internet should be different from writing for print because you have to work harder to gain and retain your reader’s attention. Follow these general guidelines and you’re on your way to writing better copy in no time.

Check out the latest changes happening at Google.

Microsoft and Yahoo! formally announced today that they have received clearance for their search agreement from the U.S. Department of Justice and the European Commission. According to a joint statement, the companies will now turn their attention to beginning the process of implementing the deal, which is expected to begin in the coming days and continue through to the end of 2010.

Follow these five easy steps to spreading the word about your company’s social media participation and grow your communities fast!

Measuring return on investment (ROI) is the top challenge facing marketers this year.