Ad Retargeting: Helping You Stay in Front of Your Consumers

You’re finally convinced that before winter arrives, you had better invest in a new furnace so you begin researching heating and cooling companies online for the best rates. After some extensive searching, and visits to a few promising websites, you decide to sleep on it and revisit the idea later. The next morning comes and you are back on the computer, reading your favorite online newspaper when out of nowhere, an ad appears and it’s from one of the heating and cooling companies you were researching just last night!  What a coincidence, right? Nope, not at all! That’s ad retargeting hard at work.

What is ad retargeting?
Today, many consumers research products and services online before choosing to engage with any one business. They may visit your website, look at some of your products, maybe even plan to make a purchase – but just not now. Ad retargeting comes into play when that person shows interest in you by visiting your site. While on your website, a cookie is placed on your visitor’s browser. Later that day, the next, or even days later that same visitor will be online again. While surfing the Internet, an ad for your business featuring your products or services will appear. When this happens, your helping to reinforce your brand’s message to the consumer - placing you in front of them once again. When this happens, the consumer is encouraged or enticed to come back to your website - but this time to convert.

When much of your advertising budget goes towards banner ads and offline efforts like TV and radio spots, ad retargeting helps guarantee those advertising dollars turn into revenue for your business. In the online advertising process, ad retargeting works to finish the job.

Do you want to know more about ad retargeting and what it can do for your business? Contact us today!