Making the Most of Your Footer

Every website should have a footer. Usually it’s the place where visitors look for quick information. When they get to the bottom of the page, what do you want them to find?

We recommend you include the following in your footer:

• Generic Links. These are the most common links you’ll find in a footer. They include, “about us, “privacy policy,” “terms & conditions,” and links back to the web designer.
• Sitemap. If you don’t have a sitemap linked up on your website, you should. Sitemaps not only help your visitors quickly find their way around, but they help search engines, too.
• Social Media Hub. The footer is a great place to demonstrate your involvement in social media and help your visitors stay connected with you.
• Feedback. Providing a link for visitors to leave feedback shows you are interested in what they have to say. It’s also a great tool for generating leads.
• Resources. Providing additional resources like links to blogs, videos, and news items help to engage visitors and keep them from straying away from your site.
• Sign Up Forms. If you have a newsletter, putting a sign up field in the footer encourages visitors to stay connected.
• Search Fields. Keep your visitors happy and help give them what they’re looking for. A search field allows them to quickly locate the answers they need, cutting down on the risk of frustration.

The bottom of your website needs to be compelling and encouraging. Create a place for your visitors to engage, not just share your legalese.

Do you have some ideas and need help brining them to life? Contact us, we can help!