How Will a Blog Help My Website’s SEO & Search Rankings?

If you're at all familiar with Search Engine Optimization (SEO), you know natural search-placement is crucial to increasing traffic to your site. Blogging is an excellent way to boost your search engine rankings. Read more and find out why writing a regular blog can help so much...

How Can a Blog Help My Social Media Efforts?

More than just a journal, a blog is an excellent tool for communicating your business to the outside world. When used intentionally, your blog can become one of your most powerful assets.

5 Tips for Better Email Subject Lines

Many people spend a lot of time polishing their content for their e-newsletter, but most don’t think twice about the subject line of the email itself. If you aren’t thinking about your open rate, then the time you put into great email content is wasted because nobody will read your email.

Seven Tips for Writing Better Copy

Writing for the Internet should be different from writing for print because you have to work harder to gain and retain your reader’s attention. Follow these general guidelines and you’re on your way to writing better copy in no time.

Web Development at 10,000 Feet

When creating an online presence, it’s important to think about the basic ways people want to receive content. A carefully configured website interacts with many people simultaneously. The way people take in and distribute information is easily found on an airplane when electronic devices must be powered off and stowed. By structuring a site around six basic pastimes, you can attract visitors and keep them coming back for more.

Blogging - The Finer Feature

When deciding on the finer points of a site makeover, many companies attempt to cut corners to save on the initial cost. They opt out of Content Management Systems, Social Media, Email Marketing, and Blogging services (among others). While these features may seem peripheral to website function and therefore unnecessary, companies that choose to omit them from their online strategy find themselves behind in the end.

Affiliate Disclosure

Disclosing your affiliates doesn’t detract from your content. Referencing an affiliate is like giving your friends an online shout out. With the Internet being an exchange of information, those who you disclose can return the favor. It’s beneficial to your blog and your reputation as a blogger.

Words 2.0

Most of the new jargon we have added to our vocabulary can be attributed to the Internet.

Get the Green Light

Signals to determine the length of your piece.

Writers Block

What do you do when the words aren't coming?