What are Niche Communities?

Niche communities are networks that focus on a single subject. There are niche communities for sports, fashion, books, politics...you name it. Niche communities can help a business by highlighting them in certain areas, their specific niche. For example, if you have an Automobile Repair Shop and you have written a book about cars, you can create a profile on Goodreads.com (a niche community for people who like to read and leave reviews, also allowing authors to promote their books), make friends, and publicize your book. Finding the niche community is very effective in this situation.