Our Work / Coolray
    Background

    Coolray and Mr. Plumber serves homeowners and businesses in the Atlanta area with over 42 years of experience and a national reputation for superior technical skills in heating, air conditioning, plumbing, septic and air quality systems.

    Challenge

    Coolray approached ROCKET MEDIA with a couple challenges: to increase online lead activity and to build stronger Internet brand recognition within the Atlanta market.

    Solution

    The solution created for Coolray is best defined as an “action oriented” website. To increase the lead activity online, the website had to have strong call-to-action elements. Product and service landing pages were developed to help make the online search activity as relevant as possible. The clean, simple and well-organized design allows for the use of actions without becoming too sales focused. Organically, the properly coded and well-written content used on the new website has helped position Coolray in the top of the Atlanta market. The lead count has significantly increased making the website one of the top lead source tools for Coolray.

    Coolray also utilizes search engine marketing and email marketing services with ROCKET MEDIA.

    Features New In Version 2.0

    • Updated look and feel
    • New graphics for service buttons
    • Social Media setup
    • News section & Knowledge Center resources
    • Get Satisfaction feedback tool
    • Overall optimization

    Read version 2.0 Launch Pad

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