http://www.rocketmediastudios.com/index.php/blog/article en bryce@rocketmedia.com Copyright 2012 2012-04-30T18:52:12+00:00 http://www.rocketmedia.com/blog/article/lessons-learned-from-tony-conrad http://www.rocketmedia.com/blog/article/lessons-learned-from-tony-conrad#When:18:52:12Z Part of the ROCKET MEDIA team had the pleasure of attending a conference last week where the co-founder of about.me was the keynote speaker. His success re-affirmed several things we often tell clients... Business, Social Media, Web Design + Development, 2012-04-30T18:52:12+00:00 http://www.rocketmedia.com/blog/article/custom-business-website-cost http://www.rocketmedia.com/blog/article/custom-business-website-cost#When:15:45:15Z Are you looking for a custom professional website for your business and wondering how much it will cost? There's no simple answer, but we break down the biggest factors that will impact the price of your new website... Web Design + Development, 2012-04-23T15:45:15+00:00 http://www.rocketmedia.com/blog/article/5-reasons-your-business-does-not-need-a-blog http://www.rocketmedia.com/blog/article/5-reasons-your-business-does-not-need-a-blog#When:17:39:00Z Whatever you do, do not start a business blog! Some of the disastrous consequences of blogging include: better search rankings and more leads. Copywriting, SEO + Internet Marketing, Social Media, 2012-04-06T17:39:00+00:00 http://www.rocketmedia.com/blog/article/rocket-team-outing-segway-tempe-town-lake-tour http://www.rocketmedia.com/blog/article/rocket-team-outing-segway-tempe-town-lake-tour#When:18:17:27Z Mission control sent our Arizona ROCKET team on an orbit of Tempe Town Lake on Segways. Read about the mission... For Fun, 2012-03-19T18:17:27+00:00 http://www.rocketmedia.com/blog/article/everything-you-need-to-know-about-facebooks-new-premium-ad-units http://www.rocketmedia.com/blog/article/everything-you-need-to-know-about-facebooks-new-premium-ad-units#When:18:03:50Z Facebook has introduced new premium ad units that drastically change the way advertisements work on the social network. Find out what it means for your business... Industry News, Social Media, 2012-03-14T18:03:50+00:00 http://www.rocketmedia.com/blog/article/internet-marketing-budget http://www.rocketmedia.com/blog/article/internet-marketing-budget#When:15:31:30Z Figuring out your marketing budget each year can be a difficult task. How much should go toward online services and how much to tradtional channels? Most businesses have begun to shift a large portion toward digital services... Marketing, 2012-03-08T15:31:30+00:00 http://www.rocketmedia.com/blog/article/how-can-a-blog-help-my-seo http://www.rocketmedia.com/blog/article/how-can-a-blog-help-my-seo#When:15:09:47Z If you're at all familiar with Search Engine Optimization (SEO), you know natural search-placement is crucial to increasing traffic to your site. Blogging is an excellent way to boost your search engine rankings. Read more and find out why writing a regular blog can help so much... Copywriting, SEO + Internet Marketing, 2012-02-03T15:09:47+00:00 http://www.rocketmedia.com/blog/article/6-ways-voice-analytics-maximizes-your-marketing-and-advertising-roi http://www.rocketmedia.com/blog/article/6-ways-voice-analytics-maximizes-your-marketing-and-advertising-roi#When:19:46:20Z Do you know where your incoming phone calls are coming from? If not, how are you accurately measuring the success of your marketing and advertising campaigns? Voice Analytics give you the complete picture and maximizes your ROI in these six ways. Marketing, 2012-02-02T19:46:20+00:00 http://www.rocketmedia.com/blog/article/the-importance-of-a-b-split-testing http://www.rocketmedia.com/blog/article/the-importance-of-a-b-split-testing#When:14:06:44Z What do research scientists have in common with email marketers? The good ones are constantly expirementing and testing to improve their product. Read more to find out the importance of A/B split testing for your email marketing campaigns. Email Design + Marketing, 2012-01-27T14:06:44+00:00 http://www.rocketmedia.com/blog/article/7-steps-to-creating-engaging-effective-online-video-for-your-business http://www.rocketmedia.com/blog/article/7-steps-to-creating-engaging-effective-online-video-for-your-business#When:23:51:31Z A well-crafted video increases online engagment and even boosts sales. But before you pull out your camera and start recording, take the time to plan your video in order to maximize its effectiveness. Here are the seven steps to create engaging online video for your business... SEO + Internet Marketing, 2012-01-20T23:51:31+00:00 http://www.rocketmedia.com/blog/article/website-analytics-increase-sales-and-leads http://www.rocketmedia.com/blog/article/website-analytics-increase-sales-and-leads#When:22:02:02Z Do you find the stastics and metrics churned out by your website analytic tools confusing and overwhelming? Learn how to easily analyze and improve the health of your website with these four steps... Web Design + Development, 2012-01-12T22:02:02+00:00 http://www.rocketmedia.com/blog/article/looking-forward-3-ways-to-boost-sales-increase-leads-in-2012 http://www.rocketmedia.com/blog/article/looking-forward-3-ways-to-boost-sales-increase-leads-in-2012#When:16:18:42Z 2011 is drawing to a close and that means that 2012 is lurking just around the corner. Find out what three services we believe will be the most important to the success of your business in the new year... Marketing, SEO + Internet Marketing, Social Media, Web Design + Development, 2011-12-15T16:18:42+00:00 http://www.rocketmedia.com/blog/article/what-youtubes-re-design-means-for-your-business http://www.rocketmedia.com/blog/article/what-youtubes-re-design-means-for-your-business#When:17:18:06Z You know what they say, the only thing that remains constant in the world is change. The Internet displays this mantra proudly. One of the biggest recent changes on the Internet is YouTube's complete re-design. Read more to find out how it affects your business... Industry News, Social Media, 2011-12-08T17:18:06+00:00 http://www.rocketmedia.com/blog/article/top-10-signs-your-outdated-website-is-due-to-for-a-re-design http://www.rocketmedia.com/blog/article/top-10-signs-your-outdated-website-is-due-to-for-a-re-design#When:22:39:40Z Are your online visitors equating your old content with an irrelevant business? An outdated website scares away potential customers. Here are the top ten signs your website needs a makeover... Design (general), Web Design + Development, 2011-12-06T22:39:40+00:00 http://www.rocketmedia.com/blog/article/turkey-day-2011-fun http://www.rocketmedia.com/blog/article/turkey-day-2011-fun#When:16:00:39Z Thanksgiving fun from Rocket Media. (Video) For Fun, 2011-11-24T16:00:39+00:00 http://www.rocketmedia.com/blog/article/5-ways-businesses-can-utilize-video-as-an-effective-marketing-tool http://www.rocketmedia.com/blog/article/5-ways-businesses-can-utilize-video-as-an-effective-marketing-tool#When:22:22:24Z Online video increases search engine exposure and visitor engagement. Ready to get started creating your own videos? Here are five ways your business can use online video to grow. Marketing, SEO + Internet Marketing, Social Media, Technology, 2011-11-22T22:22:24+00:00 http://www.rocketmedia.com/blog/article/how-to-measure-your-social-media-marketing-roi http://www.rocketmedia.com/blog/article/how-to-measure-your-social-media-marketing-roi#When:19:13:30Z Determining the success of your social media marketing efforts can be both frustrating and confusing. Don't get wrapped up in the number of likes, followers or fans. Instead, use these considerations to better understand your ROI... Marketing, Social Media, 2011-11-21T19:13:30+00:00 http://www.rocketmedia.com/blog/article/4-ways-your-business-can-use-the-mobile-web-to-increase-sales http://www.rocketmedia.com/blog/article/4-ways-your-business-can-use-the-mobile-web-to-increase-sales#When:21:44:30Z Smartphones and tablets are changing the way we interact with and use the web. Many businesses find this frustrating and difficult, but the truth is that these devices bring new opportunities for your business to increase leads and sales... Design (general), Marketing, Web Design + Development, 2011-11-14T21:44:30+00:00 http://www.rocketmedia.com/blog/article/is-your-business-listed-on-the-second-most-popular-search-engine http://www.rocketmedia.com/blog/article/is-your-business-listed-on-the-second-most-popular-search-engine#When:23:19:03Z You want your cutomers to be able to locate your business. Many businesses pour money and resources into positioning themselves on Google but then neglect the a search engine that is visited over 100 million times per day... Marketing, SEO + Internet Marketing, 2011-11-11T23:19:03+00:00 http://www.rocketmedia.com/blog/article/google-announces-launch-of-google-business-pages http://www.rocketmedia.com/blog/article/google-announces-launch-of-google-business-pages#When:20:58:48Z Google launched Google Plus business pages today! Find out what this long-awaited launch means for your business... Industry News, Social Media, 2011-11-07T20:58:48+00:00 http://www.rocketmedia.com/blog/article/fans-and-followers-quality-vs.-quantity http://www.rocketmedia.com/blog/article/fans-and-followers-quality-vs.-quantity#When:21:26:48Z Likes, follows, shares and retweets are now common marketing lingo. But more isn't always better. When growing your fans and follwers remember to also consider quality... Social Media, 2011-10-13T21:26:48+00:00 http://www.rocketmedia.com/blog/article/3-more-problems-with-flash-websites http://www.rocketmedia.com/blog/article/3-more-problems-with-flash-websites#When:21:16:54Z Not only can a full flash website be detrimental to your search rankings, but it also negatively affects your web visitors' experience. Find out the three additional reasons your should stay away from flash... Technology, Web Design + Development, 2011-10-07T21:16:54+00:00 http://www.rocketmedia.com/blog/article/research-shows-smartphones-help-us-purchase http://www.rocketmedia.com/blog/article/research-shows-smartphones-help-us-purchase#When:22:54:50Z The use of smartphones has and continues to increase dramatically. A recent study by Google lends insight to how and when we interact with our smartphones, as well as how businesses should be taking advantage of the increased mobile market. Business, Industry News, Marketing, SEO + Internet Marketing, Web Design + Development, 2011-09-30T22:54:50+00:00 http://www.rocketmedia.com/blog/article/the-7-deadly-sins-of-mobile-website-design http://www.rocketmedia.com/blog/article/the-7-deadly-sins-of-mobile-website-design#When:19:40:13Z We want your business to be successful in the future of mobile web, so we’ve listed some of the top mistakes we see many businesses make when creating a mobile version of their existing desktop website...  Design (general), Web Design + Development, 2011-09-30T19:40:13+00:00 http://www.rocketmedia.com/blog/article/do-search-engines-recognize-a-flash-website http://www.rocketmedia.com/blog/article/do-search-engines-recognize-a-flash-website#When:18:14:59Z There seems to be much confusion about what search engines can and cannot do with flash websites. Let’s make it clear: search engines, including Google, Bing, Yahoo!, and Ask, still have difficulty reading and indexing flash websites. Accessibility + Usability, SEO + Internet Marketing, Technology, 2011-09-23T18:14:59+00:00 http://www.rocketmedia.com/blog/article/the-life-of-a-rocket-media-intern-final-review http://www.rocketmedia.com/blog/article/the-life-of-a-rocket-media-intern-final-review#When:17:48:44Z Thanks again to the ROCKET team, their clients, and their vendors - all who have helped me grow. I have had an amazing experience and am very thankful for it. My advice to future interns... buy a nerf gun and practice your pop-shot basketball skills! For Fun, 2011-08-11T17:48:44+00:00 http://www.rocketmedia.com/blog/article/the-life-of-a-rocket-media-intern-rocket-media-fun-week http://www.rocketmedia.com/blog/article/the-life-of-a-rocket-media-intern-rocket-media-fun-week#When:17:20:11Z "Nate the Intern" here again! Back to discuss some more of my experiences with ROCKET MEDIA! For Fun, 2011-08-05T17:20:11+00:00 http://www.rocketmedia.com/blog/article/where-is-rocket-media-day http://www.rocketmedia.com/blog/article/where-is-rocket-media-day#When:20:07:00Z Get ready to wear your investigating trench coat, ROCKET MEDIA has an annoucement for you! We are having our first ever "Where Is ROCKET MEDIA Day"! Business, Marketing, For Fun, 2011-08-01T20:07:00+00:00 http://www.rocketmedia.com/blog/article/a-week-in-the-life-of-a-rocket-media-intern-week-1 http://www.rocketmedia.com/blog/article/a-week-in-the-life-of-a-rocket-media-intern-week-1#When:16:58:52Z Hello, my name is Nathan Kalkman, but people around the office like to call me "Intern Nate". For Fun, 2011-07-29T16:58:52+00:00 http://www.rocketmedia.com/blog/article/google-launches-new-social-networking-project-google http://www.rocketmedia.com/blog/article/google-launches-new-social-networking-project-google#When:18:43:38Z Google unveiled their new attempt at turning the search engine into a social networking powerhouse: Google+... Industry News, Social Media, 2011-07-01T18:43:38+00:00 http://www.rocketmedia.com/blog/article/usps-offers-discounts-for-mailing-direct-mail-with-qr-codes http://www.rocketmedia.com/blog/article/usps-offers-discounts-for-mailing-direct-mail-with-qr-codes#When:20:38:42Z The United States Postal Service is offering a special promotional discount for First-Class Mail and Standard Mail letters and flats that include QR codes. Learn how to use QR codes with direct mail pieces... Business, How To & Support, Marketing, Web Design + Development, 2011-05-23T20:38:42+00:00 http://www.rocketmedia.com/blog/article/facebook-page-tagging-photos-and-comments http://www.rocketmedia.com/blog/article/facebook-page-tagging-photos-and-comments#When:16:19:35Z Facebook has released another update which brings Profile accounts and Page accounts closer to an equal playing field. Facebook users can now tag Pages for brands, bands, businesses, causes, etc. to their photos. This opens up the possibility for more Page publicity! Business, How To & Support, Marketing, Social Media, Tutorials, 2011-05-12T16:19:35+00:00 http://www.rocketmedia.com/blog/article/how-to-clear-your-web-browsers-cache-cookies-and-history http://www.rocketmedia.com/blog/article/how-to-clear-your-web-browsers-cache-cookies-and-history#When:00:53:30Z Each time you access a file through your web browser, the browser caches (i.e., stores) it. Thus, the browser doesn't have to newly retrieve files (including any images on the page) from the remote web site each time you click Back or Forward. You should periodically clear the cache to allow your browser to function more efficiently. How To & Support, 2011-04-13T00:53:30+00:00 http://www.rocketmedia.com/blog/article/google-introduces-1 http://www.rocketmedia.com/blog/article/google-introduces-1#When:15:58:36Z Learn about the latest social feature from Google... Industry News, Social Media, Technology, 2011-04-08T15:58:36+00:00 http://www.rocketmedia.com/blog/article/facebook-pages-upgrade http://www.rocketmedia.com/blog/article/facebook-pages-upgrade#When:16:17:24Z Facebook has updated their pages layout and we want you to know all about it! Accessibility + Usability, Business, Marketing, Social Media, Technology, Tutorials, 2011-04-04T16:17:24+00:00 http://www.rocketmedia.com/blog/article/going-mobile-do-i-need-a-mobile-website http://www.rocketmedia.com/blog/article/going-mobile-do-i-need-a-mobile-website#When:21:20:35Z Definitely. At least to stay competitive in today’s market. With so many smartphone users in the market today mobile search is increasingly more common... Technology, Web Design + Development, 2011-02-10T21:20:35+00:00 http://www.rocketmedia.com/blog/article/connecting-to-your-customers-with-google-boost http://www.rocketmedia.com/blog/article/connecting-to-your-customers-with-google-boost#When:15:36:13Z Google has unveiled yet another tool designed to help small businesses connect with potential customers... Industry News, 2010-12-06T15:36:13+00:00 http://www.rocketmedia.com/blog/article/google-instant-previews-is-your-website-ready http://www.rocketmedia.com/blog/article/google-instant-previews-is-your-website-ready#When:17:39:44Z Google is at it again. They've debuted another new feature designed to enhance the way you do search. 2010-11-23T17:39:44+00:00 http://www.rocketmedia.com/blog/article/qr-codes-what-are-they http://www.rocketmedia.com/blog/article/qr-codes-what-are-they#When:22:00:30Z QR Codes seem to be popping up everywhere, but what are they? Presentations, Technology, 2010-11-08T22:00:30+00:00 http://www.rocketmedia.com/blog/article/elements-in-an-effective-newsletter http://www.rocketmedia.com/blog/article/elements-in-an-effective-newsletter#When:20:20:12Z E-newsletters are a great way keep in front of your customers. They are an excellent tool for communicating the latest news about your business or industry - a way to share tips or tricks or information, make product announcements or share special offers... Email Design + Marketing, 2010-10-12T20:20:12+00:00 http://www.rocketmedia.com/blog/article/how-can-online-reviews-affect-my-business http://www.rocketmedia.com/blog/article/how-can-online-reviews-affect-my-business#When:18:22:04Z Many owners are quickly beginning to realize the impact online reviews can have on their business. In an age where social media and consumer generated content dominates the Internet, it is only natural for your customers to be talking about you online – especially if you’re in a service oriented industry... SEO + Internet Marketing, Social Media, 2010-09-28T18:22:04+00:00 http://www.rocketmedia.com/blog/article/how-can-a-blog-help-my-social-media-efforts http://www.rocketmedia.com/blog/article/how-can-a-blog-help-my-social-media-efforts#When:21:28:50Z More than just a journal, a blog is an excellent tool for communicating your business to the outside world. When used intentionally, your blog can become one of your most powerful assets. Copywriting, Social Media, 2010-09-21T21:28:50+00:00 http://www.rocketmedia.com/blog/article/is-pay-per-click-right-for-my-business http://www.rocketmedia.com/blog/article/is-pay-per-click-right-for-my-business#When:21:59:14Z PPC has become an important marketing tool for many businesses. is it right for yours? SEO + Internet Marketing, 2010-09-14T21:59:14+00:00 http://www.rocketmedia.com/blog/article/is-your-website-converting-visitors-into-leads-with-a-strong-call-to-action http://www.rocketmedia.com/blog/article/is-your-website-converting-visitors-into-leads-with-a-strong-call-to-action#When:13:45:29Z Many businesses spend lots of money attempting to drive traffic to their websites. How do you make visitors take action once they're there? Marketing, SEO + Internet Marketing, Web Design + Development, 2010-09-08T13:45:29+00:00 http://www.rocketmedia.com/blog/article/how-to-write-effective-page-titles http://www.rocketmedia.com/blog/article/how-to-write-effective-page-titles#When:04:31:45Z ROCKET MEDIA's tips on writing effective page <TITLE>s. SEO + Internet Marketing, 2010-09-05T04:31:45+00:00 http://www.rocketmedia.com/blog/article/which-social-media-community-is-right-for-my-business http://www.rocketmedia.com/blog/article/which-social-media-community-is-right-for-my-business#When:12:56:36Z If you are a business concerned about brand awareness and your reputation, the power of social media should not be underestimated. There are a plethora of social media communities on the Internet but with so many to choose from, how do you know which one is right for you? 2010-07-27T12:56:36+00:00 http://www.rocketmedia.com/blog/article/ad-retargeting-helping-you-stay-in-front-of-your-consumers http://www.rocketmedia.com/blog/article/ad-retargeting-helping-you-stay-in-front-of-your-consumers#When:19:21:34Z Supporting your online advertising efforts behind the scenes, ad retargeting helps keep your business in front and center of your interested online consumers... SEO + Internet Marketing, 2010-07-23T19:21:34+00:00 http://www.rocketmedia.com/blog/article/5-tips-for-better-email-subject-lines http://www.rocketmedia.com/blog/article/5-tips-for-better-email-subject-lines#When:15:14:24Z Many people spend a lot of time polishing their content for their e-newsletter, but most don’t think twice about the subject line of the email itself. If you aren’t thinking about your open rate, then the time you put into great email content is wasted because nobody will read your email. Copywriting, Email Design + Marketing, 2010-07-20T15:14:24+00:00 http://www.rocketmedia.com/blog/article/making-the-most-of-your-footer http://www.rocketmedia.com/blog/article/making-the-most-of-your-footer#When:16:58:43Z Every website should have a footer. Usually it’s the place where visitors look for quick information. When they get to the bottom of the page, what do you want them to find? Web Design + Development, 2010-07-09T16:58:43+00:00 http://www.rocketmedia.com/blog/article/tips-for-getting-your-dream-domain http://www.rocketmedia.com/blog/article/tips-for-getting-your-dream-domain#When:11:54:32Z You have a great company with great services. Your brand is strong and your business is growing. There is just one problem: you’re missing the domain name of your dreams. Business, Identity Design + Branding, 2010-06-30T11:54:32+00:00 http://www.rocketmedia.com/blog/article/seven-tips-for-writing-better-copy http://www.rocketmedia.com/blog/article/seven-tips-for-writing-better-copy#When:16:11:04Z Writing for the Internet should be different from writing for print because you have to work harder to gain and retain your reader’s attention. Follow these general guidelines and you’re on your way to writing better copy in no time. Copywriting, 2010-05-14T16:11:04+00:00 http://www.rocketmedia.com/blog/article/googles-new-look http://www.rocketmedia.com/blog/article/googles-new-look#When:16:31:31Z Check out the latest changes happening at Google. Industry News, 2010-05-05T16:31:31+00:00 http://www.rocketmedia.com/blog/article/microsoft-yahoo-search-alliance http://www.rocketmedia.com/blog/article/microsoft-yahoo-search-alliance#When:23:53:07Z Microsoft and Yahoo! formally announced today that they have received clearance for their search agreement from the U.S. Department of Justice and the European Commission. According to a joint statement, the companies will now turn their attention to beginning the process of implementing the deal, which is expected to begin in the coming days and continue through to the end of 2010. Technology, 2010-04-18T23:53:07+00:00 http://www.rocketmedia.com/blog/article/five-easy-ways-to-spread-the-word-about-your-social-media-participatio http://www.rocketmedia.com/blog/article/five-easy-ways-to-spread-the-word-about-your-social-media-participatio#When:23:24:41Z Follow these five easy steps to spreading the word about your company’s social media participation and grow your communities fast! Business, Social Media, Tutorials, 2010-04-14T23:24:41+00:00 http://www.rocketmedia.com/blog/article/state-of-search-2010-sempo http://www.rocketmedia.com/blog/article/state-of-search-2010-sempo#When:18:17:14Z Measuring return on investment (ROI) is the top challenge facing marketers this year. SEO + Internet Marketing, 2010-04-02T18:17:14+00:00 http://www.rocketmedia.com/blog/article/how-to-setup-facebook-and-twitter-links-on-your-website http://www.rocketmedia.com/blog/article/how-to-setup-facebook-and-twitter-links-on-your-website#When:23:05:25Z Including links to your most important social networking sites in the header, sidebar or footer of your website is a must. This invites and makes it easy for not only current clients to become a social fan, but also notifies any potential clients that you are available anywhere they go. In general, each social media site provides a graphical button or profile widget that you can share on your site. You can also simply link text for each community, like we do in our footer below. Marketing, Social Media, Tutorials, 2010-04-01T23:05:25+00:00 http://www.rocketmedia.com/blog/article/internet-april-fools-jokes-2010 http://www.rocketmedia.com/blog/article/internet-april-fools-jokes-2010#When:22:10:46Z You may have noticed a bunch of April Fools jokes out and about in your daily web travels and searches. The ROCKET MEDIA staff has compiled a list of favorites for you to enjoy. Happy April Fools Day! Technology, For Fun, 2010-04-01T22:10:46+00:00 http://www.rocketmedia.com/blog/article/12-ideas-to-improve-your-website http://www.rocketmedia.com/blog/article/12-ideas-to-improve-your-website#When:23:55:05Z Making your website as accessible and simple as possible for your users isn't always easy. Luckily, there are many standards and practices that visitors expect on any modern website. We've boiled some of these rules down to our top 12 favorites for you to use as a checklist on your current website or next big project! Web Design + Development, 2010-02-23T23:55:05+00:00 http://www.rocketmedia.com/blog/article/web-development-at-1tr0000-feet http://www.rocketmedia.com/blog/article/web-development-at-1tr0000-feet#When:18:21:14Z When creating an online presence, it’s important to think about the basic ways people want to receive content. A carefully configured website interacts with many people simultaneously. The way people take in and distribute information is easily found on an airplane when electronic devices must be powered off and stowed. By structuring a site around six basic pastimes, you can attract visitors and keep them coming back for more. Accessibility + Usability, Business, Copywriting, Design (general), Email Design + Marketing, Marketing, SEO + Internet Marketing, Social Media, 2010-01-07T18:21:14+00:00 http://www.rocketmedia.com/blog/article/a-social-media-guide-for-your-business http://www.rocketmedia.com/blog/article/a-social-media-guide-for-your-business#When:17:10:24Z It seems every business these days is trying to figure out what social media is and how to leverage it effectively. One thing that everyone seems to agree on is that focusing on listening to and engaging customers, as well as using social media platforms to increase service opportunities, is the best way to get started. Social Media, 2009-12-14T17:10:24+00:00 http://www.rocketmedia.com/blog/article/the-most-influencial-internet-moments-of-the-decade http://www.rocketmedia.com/blog/article/the-most-influencial-internet-moments-of-the-decade#When:22:31:23Z The Webby Awards, handed out by New York's International Academy of Digital Arts and Sciences, have announced their list of the top 10 Internet moments of the decade. With just a quick scan, the list is impressive and underscores the incredible impact the Internet has had on most every aspect of our lives. For our purposes, let's take a look at how these innovations have changed the business world, and what they might lead to in the future. Industry News, 2009-11-20T22:31:23+00:00 http://www.rocketmedia.com/blog/article/a-birthday-for-firefox http://www.rocketmedia.com/blog/article/a-birthday-for-firefox#When:20:27:38Z This week marks the 5-year milestone for Mozilla Firefox, a popular Internet browser. Though their celebration is relatively quiet, it is anything but uneventful. Industry News, 2009-11-12T20:27:38+00:00 http://www.rocketmedia.com/blog/article/online-video-proving-importance-in-marketing-for-your-business http://www.rocketmedia.com/blog/article/online-video-proving-importance-in-marketing-for-your-business#When:15:52:24Z Online Videos, Banner Ads and Pay-Per-Click marketing tips for your business. Business, Identity Design + Branding, Marketing, SEO + Internet Marketing, 2009-10-30T15:52:24+00:00 http://www.rocketmedia.com/blog/article/social-media-revolution http://www.rocketmedia.com/blog/article/social-media-revolution#When:19:06:30Z Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Social Media, 2009-10-28T19:06:30+00:00 http://www.rocketmedia.com/blog/article/office-update-having-fun-with-technology http://www.rocketmedia.com/blog/article/office-update-having-fun-with-technology#When:01:18:13Z Fancy, fun, and functional. Our new iMacs are the perfect addition to ROCKET MEDIA's home base. For Fun, 2009-10-24T01:18:13+00:00 http://www.rocketmedia.com/blog/article/q3-search-engine-ad-update http://www.rocketmedia.com/blog/article/q3-search-engine-ad-update#When:17:42:49Z AdGooroo released its third quarter Search Engine Advertiser Update this week highlighting the advertising differences between Google, Yahoo! and Bing. According to its results, Google is still the number one place for search engine traffic and ROI. Yahoo! is second with a lower volume of clicks but average higher conversion rates, and Bing third with lower traffic than both Google and Yahoo!, but higher conversion rates than Google and Yahoo!. SEO + Internet Marketing, 2009-10-16T17:42:49+00:00 http://www.rocketmedia.com/blog/article/photoshop-mobile http://www.rocketmedia.com/blog/article/photoshop-mobile#When:01:30:02Z Our designers are big fans of the Photoshop Mobile app, which allows for editing images and uploading them to the Internet. Though Photoshop Mobile does not provide the extensive editing option of the Adobe Photoshop software, it is a sophisticated tool for completing projects on the go. Technology, 2009-10-10T01:30:02+00:00 http://www.rocketmedia.com/blog/article/social-networking-sites-ad-spend-up http://www.rocketmedia.com/blog/article/social-networking-sites-ad-spend-up#When:05:19:37Z Ad Spend Up 119 Percent on Social Networking Sites: Nielsen released new data highlighting the importance of business involvement in social networking and blogging websites. And it appears businesses understand that importance. Social Media, 2009-10-06T05:19:37+00:00 http://www.rocketmedia.com/blog/article/should-we-drop-ie6-support http://www.rocketmedia.com/blog/article/should-we-drop-ie6-support#When:16:42:37Z While we all know that IE6 is the bane of any web designer / developer’s existence, here’s an interesting look at why this move would be viable. Industry News, 2009-10-01T16:42:37+00:00 http://www.rocketmedia.com/blog/article/are-keyword-meta-tags-worthless http://www.rocketmedia.com/blog/article/are-keyword-meta-tags-worthless#When:22:46:40Z How much does Google use the keyword meta tag? Not at all according to a post today on the Webmaster Central Blog SEO + Internet Marketing, 2009-09-25T22:46:40+00:00 http://www.rocketmedia.com/blog/article/do-you-know-what-your-customers-are-saying-and-where http://www.rocketmedia.com/blog/article/do-you-know-what-your-customers-are-saying-and-where#When:05:30:28Z Social media has turned traditional word-of-mouth on its head. Your customers can broadcast their thoughts of your company, products and their experience with you faster and easier than ever before – and reach a much larger group of people. Social Media, 2009-09-19T05:30:28+00:00 http://www.rocketmedia.com/blog/article/facebooks-new-mention-feature http://www.rocketmedia.com/blog/article/facebooks-new-mention-feature#When:21:36:07Z Facebook has launched a new feature that allows users to tag their friends, groups, events and fan pages in their status updates. Social Media, 2009-09-14T21:36:07+00:00 http://www.rocketmedia.com/blog/article/anatomy-of-an-email-blast http://www.rocketmedia.com/blog/article/anatomy-of-an-email-blast#When:21:35:42Z When sending emails en masse to a large list, you really want to make them stand out. Whether you are blasting marketing messages, tips and tricks, or exciting news about your company; whether you send it to affiliates or customers; your emails are a reminder to all you are the expert in your industry. Incorporating professional design and content into your email blasts makes them enticing and memorable. Email Design + Marketing, 2009-09-04T21:35:42+00:00 http://www.rocketmedia.com/blog/article/upgrade-to-snow-leopard http://www.rocketmedia.com/blog/article/upgrade-to-snow-leopard#When:00:41:23Z The next big cat is out, and we're installing it. Technology, 2009-08-29T00:41:23+00:00 http://www.rocketmedia.com/blog/article/many-use-social-media http://www.rocketmedia.com/blog/article/many-use-social-media#When:22:10:37Z Marketers who closely follow social media can find some enticing statistics to justify their online strategies, learn more. Social Media, 2009-08-28T22:10:37+00:00 http://www.rocketmedia.com/blog/article/get-the-best-use-out-of-your-pictures http://www.rocketmedia.com/blog/article/get-the-best-use-out-of-your-pictures#When:21:46:06Z One of the best ways to keep a visitor’s attention throughout a website is by using pictures to accent pages. Sure, killer content, design and media are other ways to draw attention, but we’re focusing on pictures right now. The right picture in the right place gives each page a theme, and sends a message in one glance. It comes down to one thing: images take less time to absorb than any other media. Web Design + Development, 2009-08-24T21:46:06+00:00 http://www.rocketmedia.com/blog/article/default-font-faces-to-be-updated-google http://www.rocketmedia.com/blog/article/default-font-faces-to-be-updated-google#When:20:57:03Z Testing revealed to Google that different font types and styles work better in different ad formats and the network is changing to try and optimize ad unit performance. SEO + Internet Marketing, 2009-08-21T20:57:03+00:00 http://www.rocketmedia.com/blog/article/ad-position-and-conversion-google http://www.rocketmedia.com/blog/article/ad-position-and-conversion-google#When:19:19:47Z Google released data which seems to indicate that ad position does not affect conversion rates for single advertisements. SEO + Internet Marketing, 2009-08-19T19:19:47+00:00 http://www.rocketmedia.com/blog/article/is-it-time-for-a-new-logo http://www.rocketmedia.com/blog/article/is-it-time-for-a-new-logo#When:18:00:11Z What does your logo say about your company? Design (general), Identity Design + Branding, Industry News, 2009-08-13T18:00:11+00:00 http://www.rocketmedia.com/blog/article/to-legit-to-spam http://www.rocketmedia.com/blog/article/to-legit-to-spam#When:20:18:45Z One of the biggest challenges for email marketers is getting their messages past spam filters and into the inboxes of their audience. Spam filters have become complex, intelligent barriers on an email's journey between sender and receiver. Spam filters are added, yet necessary complications. Spam filters are like forts. They have an outer wall that screens for obvious spam, as well as inner security that scans the full content of the email. Email Design + Marketing, 2009-08-12T20:18:45+00:00 http://www.rocketmedia.com/blog/article/selfless-design http://www.rocketmedia.com/blog/article/selfless-design#When:18:23:35Z I often hear from clients and even other designers, "I want ..." or "I have to have". Although the client should always be more than satisfied with their website project, I do believe that sometimes it is easy to lose sight of exactly who we are creating the website for, and why we're doing it. Accessibility + Usability, Design (general), Email Design + Marketing, Identity Design + Branding, Marketing, Web Design + Development, 2009-08-12T18:23:35+00:00 http://www.rocketmedia.com/blog/article/benefits-of-a-content-management-system http://www.rocketmedia.com/blog/article/benefits-of-a-content-management-system#When:18:11:58Z As a recently hired employee of ROCKET MEDIA, I have discovered the benefits of a content management system (CMS) for website owners. Accessibility + Usability, 2009-08-12T18:11:58+00:00 http://www.rocketmedia.com/blog/article/event-facebook-how-to-effectively-engage-others-on-social-networks http://www.rocketmedia.com/blog/article/event-facebook-how-to-effectively-engage-others-on-social-networks#When:17:35:08Z These stats should be very compelling for companies that may be considering the idea of jumping into Facebook “engagement ads” (paid ads). Social Media, 2009-08-12T17:35:08+00:00 http://www.rocketmedia.com/blog/article/video-engagement-video-report http://www.rocketmedia.com/blog/article/video-engagement-video-report#When:22:35:53Z New Research Finds 68 Percent of Respondents Watch Videos During the Day With Consumer Behavior and Consumption Evolving, Study Uncovers New Way to Measure Video Engagement Online Industry News, 2009-08-07T22:35:53+00:00 http://www.rocketmedia.com/blog/article/blogging-the-finer-feature http://www.rocketmedia.com/blog/article/blogging-the-finer-feature#When:01:15:19Z When deciding on the finer points of a site makeover, many companies attempt to cut corners to save on the initial cost. They opt out of Content Management Systems, Social Media, Email Marketing, and Blogging services (among others). While these features may seem peripheral to website function and therefore unnecessary, companies that choose to omit them from their online strategy find themselves behind in the end. Copywriting, 2009-07-25T01:15:19+00:00 http://www.rocketmedia.com/blog/article/community-manager-resolution-advice http://www.rocketmedia.com/blog/article/community-manager-resolution-advice#When:17:23:08Z In social media marketing for businesses, brand and company community mangers may find themselves in a constant spot light. Doug Meacham and Chris Brogan offer some sound advice on problem resolution. Social Media, 2009-07-22T17:23:08+00:00 http://www.rocketmedia.com/blog/article/june-2009-search-engine-rankings-comscore http://www.rocketmedia.com/blog/article/june-2009-search-engine-rankings-comscore#When:13:51:59Z Update report from comScore for the June 2009 Search Engine Rankings. Industry News, 2009-07-16T13:51:59+00:00 http://www.rocketmedia.com/blog/article/how-can-i-measure-success http://www.rocketmedia.com/blog/article/how-can-i-measure-success#When:05:59:38Z SEO + Internet Marketing, 2009-07-10T05:59:38+00:00 http://www.rocketmedia.com/blog/article/how-can-search-engines-build-my-online-profile http://www.rocketmedia.com/blog/article/how-can-search-engines-build-my-online-profile#When:05:46:19Z Data from the research firm Eyetools indicate that 70 percent of the clicks occur on natural-search placements; this avenue can be a good option for many businesses as results are seen more quickly and require less expertise to execute. SEO + Internet Marketing, 2009-07-09T05:46:19+00:00 http://www.rocketmedia.com/blog/article/website-design-how-much-is-too-much http://www.rocketmedia.com/blog/article/website-design-how-much-is-too-much#When:20:57:22Z When planning a site, it's easy to make a list of the features you want. It's also easy for that list to become long and complicated. We're very supportive of sites that are up-to-date and use the latest technology, but we also think that too much STUFF can get in the way. Here are a few pointers on how to get your design just right. Design (general), Web Design + Development, 2009-07-07T20:57:22+00:00 http://www.rocketmedia.com/blog/article/my-sites-in-shape-how-do-i-attract-visitors http://www.rocketmedia.com/blog/article/my-sites-in-shape-how-do-i-attract-visitors#When:04:00:30Z Many customers become aware of your site through your current marketing activities, so give your web address (or URL) a prominent position on all of your business cards, mailings and advertisements. The more ways you can think of to get your web address seen, the more traffic you can expect at your site. SEO + Internet Marketing, 2009-07-07T04:00:30+00:00 http://www.rocketmedia.com/blog/article/do-i-need-to-invest-in-stand-out-web-design http://www.rocketmedia.com/blog/article/do-i-need-to-invest-in-stand-out-web-design#When:03:17:53Z If you have access to the design talent, you might want to try creating a strong visual impact or intriguing interactive effect but not at the expense of getting the basics right. Web Design + Development, 2009-07-03T03:17:53+00:00 http://www.rocketmedia.com/blog/article/affiliate-disclosure http://www.rocketmedia.com/blog/article/affiliate-disclosure#When:22:15:04Z Disclosing your affiliates doesn’t detract from your content. Referencing an affiliate is like giving your friends an online shout out. With the Internet being an exchange of information, those who you disclose can return the favor. It’s beneficial to your blog and your reputation as a blogger. Copywriting, 2009-06-26T22:15:04+00:00 http://www.rocketmedia.com/blog/article/internet-causes-historical-postal-rate-hike http://www.rocketmedia.com/blog/article/internet-causes-historical-postal-rate-hike#When:00:12:59Z Internet accessibility is more prominent and necessary than ever in our society, but having the world at our fingertips comes at a price. Industry News, 2009-06-22T00:12:59+00:00 http://www.rocketmedia.com/blog/article/a-popular-quality-web-browser http://www.rocketmedia.com/blog/article/a-popular-quality-web-browser#When:00:12:41Z The latest browser news on the web: Apple’s Safari 4 reach 11 million downloads in the first three days of availability. After testing the Beta version of the software in February, many people were happy with what it had to offer. So happy, it seems, that they were waiting by their computers to press the “install” button. Industry News, 2009-06-20T00:12:41+00:00 http://www.rocketmedia.com/blog/article/10-steps-to-setting-up-a-facebook-business-page http://www.rocketmedia.com/blog/article/10-steps-to-setting-up-a-facebook-business-page#When:16:48:55Z Facebook is generally one of the main social networks that people choose to start with when getting their feet wet in social media for their business. The following is a list of 10 general steps in setting up Business Facebook page! Business, Marketing, Social Media, 2009-06-18T16:48:55+00:00 http://www.rocketmedia.com/blog/article/online-utilities http://www.rocketmedia.com/blog/article/online-utilities#When:00:22:43Z The web is swimming with sites trying to be the “Costco” of the Internet. It seems that every site has a place to “become a member”. Many web developers have seen the benefit of being everything to everyone. This concept is also advantageous to users. Life is easier when you only need to go to one place to get everything you need. When it comes to choosing the place to go, you have nothing but options. The problem is narrowing the selection. Accessibility + Usability, Technology, 2009-06-12T00:22:43+00:00 http://www.rocketmedia.com/blog/article/whats-the-difference-between-diy-and-professionally-crafted-email-marketing http://www.rocketmedia.com/blog/article/whats-the-difference-between-diy-and-professionally-crafted-email-marketing#When:23:14:02Z Composing your own email campaigns is an inexpensive and easy road to getting the job done. The downside is missing out on the benefits of having your emails done professionally. Email Design + Marketing, 2009-06-01T23:14:02+00:00 http://www.rocketmedia.com/blog/article/the-game-projection http://www.rocketmedia.com/blog/article/the-game-projection#When:20:21:12Z It's all about connectivity and accessibility. Accessibility + Usability, Industry News, Technology, 2009-05-22T20:21:12+00:00 http://www.rocketmedia.com/blog/article/the-power-of-suggestion http://www.rocketmedia.com/blog/article/the-power-of-suggestion#When:19:00:01Z Review sites are part of the social bridge between business and clients. Check them out! Social Media, 2009-05-12T19:00:01+00:00