http://www.rocketmediastudios.com/index.php/knowledgecenter/ en bryce@rocketmedia.com Copyright 2012 2012-03-06T23:39:53+00:00 http://www.rocketmedia.com/knowledge/article/what-is-allowed-in-my-facebook-cover-image http://www.rocketmedia.com/knowledge/article/what-is-allowed-in-my-facebook-cover-image#When:23:39:53Z Facebook’s new Timeline for Pages features a prominent cover image. However, before you begin designing it, is important to remember that this image is an opportunity to visually represent your company, not advertise... Social Media, 2012-03-06T23:39:53+00:00 http://www.rocketmedia.com/knowledge/article/what-is-a-fangate http://www.rocketmedia.com/knowledge/article/what-is-a-fangate#When:15:19:16Z What is a Fangate? Social Media, 2011-08-31T15:19:16+00:00 http://www.rocketmedia.com/knowledge/article/what-is-a-wiki http://www.rocketmedia.com/knowledge/article/what-is-a-wiki#When:17:29:10Z What is a wiki? Social Media, 2009-06-10T17:29:10+00:00 http://www.rocketmedia.com/knowledge/article/how-to-clear-my-browser-cache http://www.rocketmedia.com/knowledge/article/how-to-clear-my-browser-cache#When:05:40:07Z You should periodically clear the cache to allow your browser to function more efficiently. If you believe that you have a less than current version of a page, click to review how to clear the cache in your browser. Technical How To, 2009-04-03T05:40:07+00:00 http://www.rocketmedia.com/knowledge/article/what-is-social-media http://www.rocketmedia.com/knowledge/article/what-is-social-media#When:19:51:26Z What is Social Media? Social Media, 2009-02-24T19:51:26+00:00 http://www.rocketmedia.com/knowledge/article/what-is-social-bookmarking http://www.rocketmedia.com/knowledge/article/what-is-social-bookmarking#When:19:34:24Z What is Social Bookmarking? Social Media, 2009-02-24T19:34:24+00:00 http://www.rocketmedia.com/knowledge/article/is-microblogging-different-from-blogging http://www.rocketmedia.com/knowledge/article/is-microblogging-different-from-blogging#When:00:09:23Z Is Microblogging Different from Blogging? Social Media, 2009-02-24T00:09:23+00:00 http://www.rocketmedia.com/knowledge/article/what-is-microblogging http://www.rocketmedia.com/knowledge/article/what-is-microblogging#When:00:02:16Z What is Microblogging? Social Media, 2009-02-24T00:02:16+00:00 http://www.rocketmedia.com/knowledge/article/how-should-i-explain-seo-to-my-boss http://www.rocketmedia.com/knowledge/article/how-should-i-explain-seo-to-my-boss#When:11:01:19Z ahh Search Engine Optimization (SEO), 2008-08-06T11:01:19+00:00 http://www.rocketmedia.com/knowledge/article/how-should-i-explain-paid-inclusion-to-my-boss http://www.rocketmedia.com/knowledge/article/how-should-i-explain-paid-inclusion-to-my-boss#When:10:59:00Z ahh Paid Inclusion (PI), 2008-08-06T10:59:00+00:00 http://www.rocketmedia.com/knowledge/article/what-are-the-benefits-of-paid-inclusion http://www.rocketmedia.com/knowledge/article/what-are-the-benefits-of-paid-inclusion#When:10:57:18Z ahh Paid Inclusion (PI), 2008-08-06T10:57:18+00:00 http://www.rocketmedia.com/knowledge/article/does-paying-for-inclusion-guarantee-my-website-a-higher-ranking http://www.rocketmedia.com/knowledge/article/does-paying-for-inclusion-guarantee-my-website-a-higher-ranking#When:10:56:20Z ahh Paid Inclusion (PI), 2008-08-06T10:56:20+00:00 http://www.rocketmedia.com/knowledge/article/what-is-paid-inclusion http://www.rocketmedia.com/knowledge/article/what-is-paid-inclusion#When:10:54:04Z ahh Paid Inclusion (PI), 2008-08-06T10:54:04+00:00 http://www.rocketmedia.com/knowledge/article/what-variables-determine-a-pages-rank http://www.rocketmedia.com/knowledge/article/what-variables-determine-a-pages-rank#When:10:51:50Z ahh Search Engines, 2008-08-06T10:51:50+00:00 http://www.rocketmedia.com/knowledge/article/how-does-a-search-engine-work http://www.rocketmedia.com/knowledge/article/how-does-a-search-engine-work#When:10:47:00Z ahh Search Engines, 2008-08-06T10:47:00+00:00 http://www.rocketmedia.com/knowledge/article/how-should-i-explain-paid-search-to-my-boss http://www.rocketmedia.com/knowledge/article/how-should-i-explain-paid-search-to-my-boss#When:10:44:30Z ahh Search Engine Marketing (SEM), 2008-08-06T10:44:30+00:00 http://www.rocketmedia.com/knowledge/article/what-is-contextual-advertising http://www.rocketmedia.com/knowledge/article/what-is-contextual-advertising#When:10:41:33Z Contextual advertising is the paid placement of ads on contextually relevant websites Search Engine Marketing (SEM), 2008-08-06T10:41:33+00:00 http://www.rocketmedia.com/knowledge/article/what-are-the-limits-of-ppc-advertising http://www.rocketmedia.com/knowledge/article/what-are-the-limits-of-ppc-advertising#When:10:38:55Z Most goods can be purchased in bulk at a lower per unit price than they’re sold individually. Search Engine Marketing (SEM), 2008-08-06T10:38:55+00:00 http://www.rocketmedia.com/knowledge/article/whats-the-difference-between-broad-match-and-exact-match http://www.rocketmedia.com/knowledge/article/whats-the-difference-between-broad-match-and-exact-match#When:10:37:13Z Broad Match assigns text ads to relevant search queries, regardless of the order in which keywords appear, whereas Exact Match only serves text ads when the user's query exactly matches the paid keyword or phrase Search Engine Marketing (SEM), 2008-08-06T10:37:13+00:00 http://www.rocketmedia.com/knowledge/article/what-is-the-quality-score http://www.rocketmedia.com/knowledge/article/what-is-the-quality-score#When:10:36:45Z The Quality Score is Google’s algorithm for determining the end rank of their AdWords paid search ads. Search Engine Marketing (SEM), 2008-08-06T10:36:45+00:00 http://www.rocketmedia.com/knowledge/article/what-is-pay-per-click-advertising http://www.rocketmedia.com/knowledge/article/what-is-pay-per-click-advertising#When:10:27:52Z Pay-Per-Click (PPC) advertising is a model in which an advertiser is charged a specific fee each time a user clicks their ad and is transferred to another Website 2008-08-06T10:27:52+00:00 http://www.rocketmedia.com/knowledge/article/if-i-submitted-my-site-and-its-not-showing-up-does-this-mean-its-been-banne http://www.rocketmedia.com/knowledge/article/if-i-submitted-my-site-and-its-not-showing-up-does-this-mean-its-been-banne#When:10:44:02Z You submitted your site [manually] [automatically] [last week] [last month] [3 days ago] and it's not showing up in any of the search engines. Have you been penalized/banned? Search Engines, 2008-05-31T10:44:02+00:00 http://www.rocketmedia.com/knowledge/article/should-i-buy-numerous-keyword-rich-domains http://www.rocketmedia.com/knowledge/article/should-i-buy-numerous-keyword-rich-domains#When:10:40:17Z Unfortunately, there's no good use for multiple domains when it comes to the search engines. Search Engine Optimization (SEO), 2008-05-31T10:40:17+00:00 http://www.rocketmedia.com/knowledge/article/what-should-i-do-about-competitors-who-spam-the-search-engines http://www.rocketmedia.com/knowledge/article/what-should-i-do-about-competitors-who-spam-the-search-engines#When:10:30:48Z Your competitors are spamming the engines with multiple sites for the same company. What can you do about this? Search Engines, 2008-05-31T10:30:48+00:00 http://www.rocketmedia.com/knowledge/article/should-i-create-a-blog-for-seo-purposes http://www.rocketmedia.com/knowledge/article/should-i-create-a-blog-for-seo-purposes#When:10:27:45Z Should I create a blog for search engine optimization purposes. Search Engine Optimization (SEO), 2008-05-31T10:27:45+00:00 http://www.rocketmedia.com/knowledge/article/can-seo-companies-really-have-special-relationships-with-the-search-engines http://www.rocketmedia.com/knowledge/article/can-seo-companies-really-have-special-relationships-with-the-search-engines#When:10:23:43Z A company called me and said they have a special relationship with the search engines, and they will place my site in the first position at all of them for X amount of money. Can they really do this and should I consider learning more about it? Search Engine Optimization (SEO), 2008-05-31T10:23:43+00:00 http://www.rocketmedia.com/knowledge/article/how-can-i-find-out-how-much-traffic-my-competitors-site-receives http://www.rocketmedia.com/knowledge/article/how-can-i-find-out-how-much-traffic-my-competitors-site-receives#When:10:19:03Z Someone told you that I can find out how much traffic your competitors get. Search Engines, 2008-05-31T10:19:03+00:00 http://www.rocketmedia.com/knowledge/article/should-i-optimize-for-the-plural-or-singular-form-of-my-keyword-phrases http://www.rocketmedia.com/knowledge/article/should-i-optimize-for-the-plural-or-singular-form-of-my-keyword-phrases#When:10:14:04Z Both the plural and singular form of your keyword phrase are searched upon often according to Wordtracker. Which one should you choose? Search Engine Optimization (SEO), 2008-05-31T10:14:04+00:00 http://www.rocketmedia.com/knowledge/article/if-i-have-an-all-graphical-page-where-can-i-place-keyword-phrases-for-the-s http://www.rocketmedia.com/knowledge/article/if-i-have-an-all-graphical-page-where-can-i-place-keyword-phrases-for-the-s#When:10:08:45Z So your boss has a gigantic head and has spent $50,000 for an all-graphical home page. Will it help if you place keyword phrases in [alt tags] [comments tags] [a hidden layer] [text the same color as the background at the bottom of the page]? Search Engine Optimization (SEO), 2008-05-31T10:08:45+00:00 http://www.rocketmedia.com/knowledge/article/will-switching-server-hosts-affect-my-search-engine-rankings http://www.rocketmedia.com/knowledge/article/will-switching-server-hosts-affect-my-search-engine-rankings#When:10:06:17Z So you get no respect from your current web host and your thinking of switching providers. Will this affect your search engine rankings? Search Engines, 2008-05-31T10:06:17+00:00 http://www.rocketmedia.com/knowledge/article/how-do-i-get-my-files-indexed-by-the-search-engines-after-a-redesign-where http://www.rocketmedia.com/knowledge/article/how-do-i-get-my-files-indexed-by-the-search-engines-after-a-redesign-where#When:09:59:58Z So you finally redesigned your circa-1997 website, and all the file names have changed. What should you do to ensure that the search engines index my new pages? Search Engines, 2008-05-31T09:59:58+00:00 http://www.rocketmedia.com/knowledge/article/how-can-we-minimize-traffic-loss-after-a-domain-name-change http://www.rocketmedia.com/knowledge/article/how-can-we-minimize-traffic-loss-after-a-domain-name-change#When:09:55:20Z We are changing the name of our company and therefore must change our domain name to reflect our new brand. Our Website has been around for many years and has hundreds of links pointing to it. How can we minimize any loss of traffic or search engine rankings once we go live with the new domain? Search Engines, 2008-05-31T09:55:20+00:00 http://www.rocketmedia.com/knowledge/article/what-tools-do-rocket-media-use-to-create-a-website http://www.rocketmedia.com/knowledge/article/what-tools-do-rocket-media-use-to-create-a-website#When:21:04:39Z Websites can be fairly easy to create using many of the more popular tools available today, such as Macromedia Dreamweaver, Microsoft FrontPage, and Adobe GoLive. Web Design, 2008-03-12T21:04:39+00:00 http://www.rocketmedia.com/knowledge/article/how-do-i-get-my-site-to-be-1-in-the-search-engine-rankings http://www.rocketmedia.com/knowledge/article/how-do-i-get-my-site-to-be-1-in-the-search-engine-rankings#When:20:02:24Z Many search engine optimization companies promise to put you at #1, but often they do it through underhanded means and at a high price. Search Engines, 2008-03-12T20:02:24+00:00 http://www.rocketmedia.com/knowledge/article/do-key-word-meta-tags-help-my-search-engine-ranking http://www.rocketmedia.com/knowledge/article/do-key-word-meta-tags-help-my-search-engine-ranking#When:20:00:33Z Contrary to popular belief, key word meta tags do very little to improve search engine ranking. Search Engine Optimization (SEO), 2008-03-12T20:00:33+00:00 http://www.rocketmedia.com/knowledge/article/what-is-search-engine-optimization-seo http://www.rocketmedia.com/knowledge/article/what-is-search-engine-optimization-seo#When:19:57:27Z One of today's biggest Internet buzzwords is "search engine optimization" or "SEO". Search Engine Optimization (SEO), 2008-03-12T19:57:27+00:00 http://www.rocketmedia.com/knowledge/article/how-much-does-a-website-cost http://www.rocketmedia.com/knowledge/article/how-much-does-a-website-cost#When:19:55:27Z Asking how much a website costs is like asking how much it costs to build a house. Web Design, 2008-03-12T19:55:27+00:00 http://www.rocketmedia.com/knowledge/article/what-are-web-standards http://www.rocketmedia.com/knowledge/article/what-are-web-standards#When:19:46:00Z In the early days of the Internet, web pages were made in many different ways. Web Design, 2008-03-12T19:46:00+00:00 http://www.rocketmedia.com/knowledge/article/what-type-of-hosting-plan-should-i-obtain http://www.rocketmedia.com/knowledge/article/what-type-of-hosting-plan-should-i-obtain#When:19:39:00Z Sites with content management software and/or administration tools require will a hosting plan that can accommodate the need for stored information or a database. Web Design, 2008-03-12T19:39:00+00:00 http://www.rocketmedia.com/knowledge/article/do-i-have-to-have-rocket-media-provide-my-hosting-in-addition-to-the-websit http://www.rocketmedia.com/knowledge/article/do-i-have-to-have-rocket-media-provide-my-hosting-in-addition-to-the-websit#When:19:36:00Z We offer our clients 100% autonomy when it comes to hosting control and file ownership. We are comfortable working with most hosting providers, and we can continue to maintain your site after launch as well. Web Design, 2008-03-12T19:36:00+00:00 http://www.rocketmedia.com/knowledge/article/how-much-content-should-i-provide-for-my-homepage http://www.rocketmedia.com/knowledge/article/how-much-content-should-i-provide-for-my-homepage#When:19:30:23Z Determining how much you say on your site can have as much of an impact as what you choose to say. Content Development, 2008-03-12T19:30:23+00:00 http://www.rocketmedia.com/knowledge/article/what-is-flash-animation http://www.rocketmedia.com/knowledge/article/what-is-flash-animation#When:19:28:00Z Flash is the software application that uses action script in your website’s code. Graphic Design, 2008-03-12T19:28:00+00:00 http://www.rocketmedia.com/knowledge/article/what-is-stock-photography http://www.rocketmedia.com/knowledge/article/what-is-stock-photography#When:19:26:00Z Photographers will sometimes sell their work with the understanding that they will be broadly distributed. Graphic Design, 2008-03-12T19:26:00+00:00 http://www.rocketmedia.com/knowledge/article/how-long-will-it-take-to-get-a-website-designed-and-developed http://www.rocketmedia.com/knowledge/article/how-long-will-it-take-to-get-a-website-designed-and-developed#When:19:23:58Z Assuming we have no delays we can typically go from discovery to delivery within six to eight weeks of engaging on a project. Web Design, 2008-03-12T19:23:58+00:00 http://www.rocketmedia.com/knowledge/article/is-it-ok-if-i-have-never-been-involved-with-a-design-web-firm-before http://www.rocketmedia.com/knowledge/article/is-it-ok-if-i-have-never-been-involved-with-a-design-web-firm-before#When:05:24:16Z Of course! You will be working with a project manager who will work with you from the start of your project until it launches. Web Design, 2008-03-07T05:24:16+00:00 http://www.rocketmedia.com/knowledge/article/how-can-i-increase-traffic-flow-to-my-site http://www.rocketmedia.com/knowledge/article/how-can-i-increase-traffic-flow-to-my-site#When:20:19:35Z Though there are many different elements that contribute to a site's success, there are some variables that can be controlled. Search Engines, 2007-12-10T20:19:35+00:00 http://www.rocketmedia.com/knowledge/article/what-makes-a-website-look-good http://www.rocketmedia.com/knowledge/article/what-makes-a-website-look-good#When:20:19:00Z You have an average of about 3.5 seconds to catch your visitors attention. The most common pitfall of poor web site design is bad functionality and organization. Graphic Design, 2007-12-10T20:19:00+00:00 http://www.rocketmedia.com/knowledge/article/branding-marketing-materials http://www.rocketmedia.com/knowledge/article/branding-marketing-materials#When:20:18:00Z Not having a consistent look, feel, and message in your branding or marketing material can lead to confusion in who your company truly is. Graphic Design, 2007-12-10T20:18:00+00:00 http://www.rocketmedia.com/knowledge/article/is-my-identity-effective http://www.rocketmedia.com/knowledge/article/is-my-identity-effective#When:20:18:00Z There is no sure-fire way to tell if your identity is effective, but there are some simple questions that you can ask yourself. Graphic Design, 2007-12-10T20:18:00+00:00 http://www.rocketmedia.com/knowledge/article/why-email-marketing http://www.rocketmedia.com/knowledge/article/why-email-marketing#When:20:17:00Z E-mail marketing helps your business build and retain strong relationships with your customers and site visitors on a regular basis. Email Marketing, 2007-12-10T20:17:00+00:00 http://www.rocketmedia.com/knowledge/article/best-time-to-send-email-marketing http://www.rocketmedia.com/knowledge/article/best-time-to-send-email-marketing#When:20:17:00Z Though some places may say they can suggest the “best” day to send an e-mail communication, the fact of the matter is that you should test what days are best for YOU. Email Marketing, 2007-12-10T20:17:00+00:00 http://www.rocketmedia.com/knowledge/article/making-an-effective-email-campaign http://www.rocketmedia.com/knowledge/article/making-an-effective-email-campaign#When:20:16:00Z The first step to “jazzing” up your e-mail campaign is to have it custom designed and built. Email Marketing, 2007-12-10T20:16:00+00:00 http://www.rocketmedia.com/knowledge/article/why-is-content-so-vital-to-my-web-sites-search-engine-ranking http://www.rocketmedia.com/knowledge/article/why-is-content-so-vital-to-my-web-sites-search-engine-ranking#When:20:15:59Z To put it simply, search engines read content. Content, content, content! Search Engine Optimization (SEO), 2007-12-10T20:15:59+00:00